Sixty seconds in the morning
The ritual is simple. What matters is the direction, the pressure, and never doing it dry.
Sixty seconds
In the morning, before your moisturizer. Always from the centre outward, never the other way.
A drop of oil
On a clean, dry face. Just enough for the brush to glide without pulling the skin.
From chin to ear
Slow strokes, no pressure. Along the jaw, then under the cheekbones.
Down the neck
Always finish with a stroke down the neck.

The cheeks, toward the ear

The jaw, from chin to ear

The neck, downward
Why from the centre outward
The strokes go from the middle of the face toward the ears, never the other way. That’s the direction in which the skin stretches least. Going against it pulls the skin, and skin that’s pulled in the morning shows it more during the day.
Why you finish down the neck
Every pass ends with a stroke down the neck. That’s what gives the ritual its flow: the movement closes instead of stopping abruptly under the cheekbone.
Why in the morning
Your face is at its puffiest when you wake up — a night spent lying flat is enough to explain it. So that’s when the ritual has the most visible effect. In the evening, it doesn’t add much.
Why never dry
Without a drop of plant oil or a little cream, the bristles catch instead of gliding. The skin pulls, the ritual becomes unpleasant, and you’re left feeling that “it doesn’t work.” It’s the leading cause of disappointment in this product category, and that’s why we say it three times.
How often
Every morning suits most skin. On reactive skin, start twice a week with very light strokes, and see how it goes. If your skin is very reactive or you’re undergoing dermatological treatment, talk to your doctor before you start.
How to clean it
With lukewarm water and a little mild soap, once a week. Dry it flat, bristles down. Never leave it soaking: the handle is wood.
What it’s made of
A walnut handle, soft, dense bristles. Nothing more.
Materials
- HandleWalnut
- BristlesSoft and dense
Who it’s for, and what for
For morning puffiness, and nothing else. A one-minute ritual, before your moisturizer, on clean skin. If your skin is very reactive or you’re undergoing dermatological treatment, talk to your doctor before you start.
How to use it
- A drop of oil. On a clean, dry face. Just enough for the brush to glide without pulling the skin.
- From chin to ear. Slow strokes, no pressure. Along the jaw, then under the cheekbones.
- Down the neck. Always finish with a stroke down the neck.
Never dry. A drop of plant oil is enough.
Shipping and returns
Free shipping anywhere in Canada. Ships when the first batch arrives; we’ll confirm the date by email. Tracking number as soon as it ships.
Love it or your money back. For 30 days, if it isn’t right for you, write to us: you get a full refund, no questions asked. You don’t need to return the brush.
Not sure yet?
Leave your email. You’ll get the ritual guide, and a note when a new batch arrives. Nothing else.